The tools and methods avaliable to anyone that knows there stuff is almost endless, including some unusual ones. Maybe you have heard of the links development strategy? With this a site can gain top rankings without the use of keyword optimization. Some of these techniques will bring you results within a few short days!
It may suprise you to hear that it dosen't even matter what type of site you have. It is no longer necessary to have a huge mega site. There are people out there (including me) that simply promote a single page affiliate program that brings in 6 figure monthly incomes. Lots of sites these days earn a healthy income from the use of Google Adsense . In fact for many sites, this is their most lucrative source of revenue. None of this however is possible without the necesarry traffic.
This brings use back to Internet marketing SEO. Its VITAL for online sucess.....fact! Without it you can not hope to do better than average, and who the heck wants to be average? Not me....how about you?