The blue tick test gets asked more than any other vanity feature, and the answer in 2026 is both simpler and more expensive than the rumors. Verification is a subscription feature now, with a business path and rules no one can skip.
How it works in 2026
Meta sells verification as Meta Verified: a monthly subscription that includes the badge, account protection, and extra support. Business verification has its own subscription and requires document checks. The badge is rented, not owned.
The requirements
- A government ID matching the account holder.
- A professional profile: real photo, name, and activity.
- Two factor authentication enabled.
- For businesses, matching business documentation.
What it does and does not buy
It buys the badge, protection, and support. It does not buy reach, extra distribution, or algorithm priority. Anyone promising a verified badge for a one-time payment outside the subscription is running a scam, because the real process is subscription and document based.
Is it worth it?
For Indian businesses that face impersonation, yes. For growing pages the money is better spent elsewhere: the badge does nothing for reach, while the engagement baseline does.
Until verification matters, keep the profile safe and the counts alive with a service that sustains profile health. The badge comes when the business needs proof against impersonation, not before.
The scam rule
Anyone who guarantees a tick for a fee without Meta's subscription and documents is selling a fake or an account takeover. Genuine verification is a subscription you start yourself on Meta's own pages.